Previous Lecture Complete and continue  

  Why You Should Read This Book

Don’t use the name of the ebook as your headline Instead of just telling me the name of the download in the headline, tell me explicitly what I’m going to get out of this ebook.

-- Eric Sloan, 8 Examples of What Not to Do On Your Ebook Landing Page

Action Steps

  1. Write out 3 reasons why someone should read your book
  2. Share your "whys" in the Book Sales Page Community