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Plan a Book Launch

A Book Marketing Course for Indie Authors

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You're writing a book and now you want to tell the world about it.

But how do you get people to talk about it and spread the word for you?

Self-publishing your book can feel overwhelming. I get it.

The first book I published fell flat, no one bought it and no one talked about it.

The big problem was that I wasn't talking about it either.

After writing and publishing the book, marketing it seemed like too much work.

Do you feel the same way?

You know need to start marketing your book, but it's tough and you don't know where to start.

You might be starting from zero or feel like marketing is overwhelming.

Are you afraid your book launch is going to be a failure and you won't reach your goals?

You've seen successful authors with huge budgets plan massive book launches, and you worry you don't have the same resources.


Plan a Book Launch gives you the exact steps you should take to make your book launch a smashing success.

Just like writing your book, planning a book launch takes time.

I'll share my strategy, tactics, tips, and resources to make your book launch as easy as possible.

What's Included?


How to Plan a Book Launch is broken down into 4 sections.

Section One: How to Plan a Book Launch

In this section you'll discover:

What to do before you set the date for your book launch
A timeline for book marketing and what to expect at each step
How to find your readers

Section Two: Pre-Order Pages

In this section you'll learn:

How to make both your paperback and ebook available for pre-order
Ideas for pre-order bonuses for fiction and non-fiction books that won't break the bank

Section Three: Book Sales Page

You'll get a walk through of:

How to create a book sales page especially if you're technologically challenged
Elements of a successful book sales page
A book sales page template

Section Four: Marketing Your Book

In this section you'll learn how to market your book launch. This includes:

Why you should start building an email list now and what you should send them
How to get book ambassadors to promote your book for you
The best way to use social media for maximum exposure
What kind of return on investment (ROI) you can expect from Ad Campaigns
The power of giveaways and virtual parties to spread the word about your book
The fastest way to get your book into the hands of hundreds of readers

Once you finish the course you'll know exactly WHAT to do to make your book launch a success. But more importantly, you'll know HOW to do it.

Your Investment for How to Plan a Book Launch is $200 or 2 payments of $100.

"Angela is so knowledgeable on all things related to launching your book! Every time I talk with her or read her content I learn something new. More than that, she presents what I typically find to be overwhelming information in a clear and concise format that taking action is easy! I feel so lucky to have found Angela and her knowledge during this journey!" - Rachel Ritlop, M. Ed Career & Business Coach - The Confused Millennial

"Did you ever wish you had a fairy godmother to make your book launch magically easier? Angela J. Ford’s course, “How to Plan a Book Launch,” is here to turn an overwhelming process into a carefully orchestrated marketing strategy. With step-by-step instructions, action steps, and a responsive comments section, Angela guides new authors to plan their own epic book launch—with plenty of help along the way!" - Ellen Smith, Author of RELUCTANT CASSANDRA - Ellen Smith Writes

"Angela's course was really fun and engaging! It got me really excited about launching my book. She taught things I never would've thought of.

It's clear she's experienced in book launching and now having gone through the course, I realize what a mistake it would be to launch a book without the expert advice from someone like her.

The best part is that many of her modules are not only chronologic steps in your book launch, but evergreen resources you can continually come back to once you've written and launched your book.

I definitely recommend this course for any author who wants to get serious about their book launch.
" - Leah,
Urban 20 Something

Plan a Book Launch is perfect for you if:

- You feel overwhelmed when it comes to marketing your book
- You want an awesome book launch but don't want to spend $1200+ hiring someone to do it all for you
- You want to learn how to market your book online
- You need ideas for keeping the buzz about your book strong even after launch
- You're starting with nothing and need a step by step guide to help you get up and running
- You have a hard time finding resources and marketing tips for fiction books

Your Instructor


Angela J. Ford
Angela J. Ford

Angela J. Ford is a Digital Marketing Strategist and Indie Author, passionate about helping creative entrepreneurs achieve their dreams. Throughout her professional career, Angela has worked in several industries, including sports, nonprofit, healthcare, and wellness technology. Currently, Angela works with small businesses, agencies, and entrepreneurs, helping them with websites, marketing strategies, and social media. While her mission is to help them reach their goals through digital marketing, her purpose is to give them more time in the day to focus on doing work they love.


Class Curriculum


  Introduction + Bonuses
Available in days
days after you enroll
  How to Plan a Book Launch
Available in days
days after you enroll
  Reach Your Readers
Available in days
days after you enroll

"Angela gives helpful, clear-cut advice for how to get your affairs in order, in order for the writer to be able to focus on completing his novel and not worry about forgetting something somewhere along the end." - Nichole Brewer, Author

"As a writer and author, I thoroughly enjoyed taking this course! It's so easy to get caught up in the beauty of writing that we tend to forget what needs to happen behind the scene.

Marketing, budgeting, and creating a sales strategy are all things Angela is so knowledgeable about. You write the book and with Angela's help, you'll get it in the hands of many readers. Awesome course, Angela. Thank you!"
- Maranda Bower,
Author + Creator - Serenity Grows

"Angela is an excellent teacher. Her style is encouraging and easygoing, and she has packed a lot of solid information into this course.

Angela interacts with students, giving great feedback and answering questions. Her lessons are detailed and easy to follow with action steps and handouts.

When I completed the course, I was confident I knew exactly what to do to market a self-published book successfully.

As an editor, clients often ask me what to do next when it comes to marketing their work. Now I know what to tell them: Take Angela J. Ford's "How to Plan a Book Launch" course!" - Maria Kuzmiak, Author/Editor/Marketing Strategist - Well-being Writer

Plan a Book Launch will show you:

  • How to get book ambassadors to promote your book for you
  • What a book marketing timeline should look like
  • How to make both your paperback and ebook available for pre-order
  • Why you should start building an email list now and what you should send them
  • How to create a book sales page especially if you're technologically challenged
  • The best way to use social media for maximum exposure
  • What kind of return on investment (ROI) you can expect from using Ad Campaigns
  • The power of giveaways and virtual parties to spread the word about your book
  • Ideas for pre-order bonuses for fiction books that won't break the bank
  • The fastest way to get your book into the hands of hundreds of readers

Frequently Asked Questions


My book has already been published, will this course still help?
Yes. You'll get marketing strategies and tactics you can use to re-launch your book and reach a larger audience.
I just started writing my book, when should I start this course?
Start this course 6-9 months before you plan on launching your book. That way you'll have plenty of time to start marketing and building your fan base.
When does the course start and finish?
This course is evergreen. It starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!